About X-ZONE

We’re Creating a Positive Impact on Wellbeing

Our goal is for customers to feel immediate relief upon rubbing or spraying on our products, creating a positive impact on their well-being.

We come to work every day with the same purpose – to help individuals rise above their pain, rediscover well-being, and achieve their life goals. Witnessing the positive impact of our products is our ultimate satisfaction.

We understand that pain not only affects the body but also our emotional state and spirit, limiting energy and hindering the exploration of solutions. Our vision is to break this cycle, offering relief that opens up mental space and restores vitality, empowering individuals to make positive changes in their lives.

At X-ZONE NZ, we believe that the greatest gift one can give is the removal of physical pain, which in turn helps to restore the holistic wellbeing of ourselves and our planet.

We only use Natural, Vegan, Sustainable, and Ethical Products

Our ethos is guided by the principle of “do no harm.” We extend this philosophy to all aspects of our work, from humans to animals and the environment. We are proud advocates of cruelty-free practices, testing our products only on consenting humans.

X-ZONE products are natural, vegan, sustainable, and ethical, contributing to a better world. Reflecting our commitment to responsible and conscientious business practices.

X-ZONE is not just a brand; it’s a holistic approach to well-being, offering potent and effective topical solutions for physical pain and performance, while embodying values of uniqueness, harmony, and a commitment to a better world.

Meet X-Zone, Jess & Dan

Our first muscle recovery formulation was originally created for high-performance horses, due to a lack of natural, effective alternatives at the time. It was developed to assist racehorses and performance horses to recover from muscle soreness and injury, particularly following competition.

We didn’t test on animals but we did test on humans! Friends and family tested the formulation for efficacy… and loved the results. After repeated requests for “that stuff for the horses”, the evolution into human products began.

Further experimentation, tests and trials led to the X-ZONE range of products for humans. Years of testing led to a unique combination of anti-inflammatory, pain-relieving ingredients that really worked. Then came the development of three different formats – rubs, roll on and spray – to make application easier. Our team are truly passionate about creating natural products that work to provide effective pain relief for the everyday New Zealander.

  • Our values and what makes us happy

    We’ve been friends since we met at primary school in West Auckland at 6 years old. Growing up with the beautiful Waitakere Ranges on our doorstep has given us both an appreciation for nature and its healing properties.


    We’re committed to helping our customers to optimise their lifestyle. There’s no better feeling than hearing our products are genuinely improving lives or enabling peak performance!
    We get out of bed every day with the aim of helping people to rise above their pain, re- experience well-being and achieve their life goals – achieving this makes us happy.
  • Jess Martin from X-ZONE New Zealand Horse

    A message from Jess

    “I have always had an interest in health & natural products. When we discovered this product, we loved it so much that we bought the company. I get so much joy when a customer reports that our product has helped ease their pain & made their life easier. After we both completed a Rongoā course, we were inspired to add more magical NZ natives into our formulations which makes them truly unique.”

    Jess Martin,
    Animal lover & nature enthusiast at X-ZONE.

  • Dan Holt from X-ZONE New Zealand Horse Guitar

    A message from Dan

    “The problem with pain is that it makes us feel really
    insular, zaps our energy, and limits our ability to explore solutions. We’re certainly not so arrogant to think our products can remove all types of pain permanently.
    It’s more about reducing or limiting pain for a period of time, and allowing the headspace and energy to make positive changes to our lives.”

    Dan Holt,
    Rhythm guitarist and amateur philosopher at X-ZONE.

What X-ZONE means to us

We created our brand name, X-ZONE, by blending the multiple concepts below into a concise, impactful identity.

  • “X” Marks the Spot

    “X marks the spot” is a well-known phrase often associated with treasure maps. The “X” on the map indicates the location where treasure is buried. Our use of the “X” symbolizes specific points on the body where X-ZONE products target and alleviate physical pain.

  • ‘X’ for Extreme Efficacy

    The letter “X” alludes to the X-treme, emphasizing the potency and efficacy of X-ZONE products. It symbolises our commitment to providing a powerful solution for individuals experiencing physical pain.

  • Harmony and Performance

    ‘X-ZONE’ evokes the profound and mystical state where athletes attain ultimate harmony, unifying their physical, mental, and spiritual aspects, enabling them to perform effortlessly in extreme endeavours. X-ZONE strives to assist individuals to perform effortlessly in extreme endeavors, emphasizing a holistic approach to well-being.

  • Inspiration from the ‘X-Factor’

    We draw inspiration from the concept of the ‘X-factor’ - delivering something extraordinary in every experience. It is our intention to deliver something exceptional in the realm of pain relief and well-being.

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